Press approach
Excellent personal media contacts with all relevant food and wine press and bloggers in each individual countries. We reach media via press releases, personal contacts, press trips, interview opportunities and more to gain a maximum coverage off free publicity in every case.
Events
Wine tastings for both professionals and consumers. Set up particular tasting events for wine region or countries, brand activation with food trucks at festivals or arrange stands and booths at larger (inter)national wine and Food fairs like ProWein, Vinexpo, Sial, Anuga etc.
Social Media
Social media strategy determination and content management (Instagram, Twitter, Facebook, YouTube and other channels)
To make brands or wine regions even more visible, reaching new target groups from millennial to senior.
Influencer Marketing
Reaching relevant target audience in every country to make a connection between influencers and brands. Reaching out for those who are able to deliver the message to a large and specific group off people. Herewith we look to influencers with a certain level of trust and authority given by the audience based on the influencers knowledge and expertise.
Monitoring
Taking care of the process of reading, watching or listening to the editorial content of media sources, and then, identifying, saving and analyzing content that contains specific key- words or topics. Deliver monthly reports with calculated results based on media value for optionally print, online or Social Media.
Marketing
Specific marketing and communications consultancy, tailor made, goal oriented. Rebranding, design, campaigns and B2B marketing.
Campaigns
Structural and compelling communications and PR campaigns. Tailored to the relevant target group with a goal to create brand awareness and brand activation.
PR Concepts
Surprise the media. Special tastings, exiting events, promotional trailers, press trips and teasing press releases, supported by appropriate social media.