Leading integrated marketing agency for the UK hospitality sector, elliotts has announced the appointment of Anthony Knight, Restaurant Marketer and Innovator’s Future Marketing Leader of The Year, as its new Managing Director.
Joining the agency full time in September, Anthony brings with him a wealth of experience in both marketing and communications, most recently as Group Sales and Marketing Director at Maxwell’s Restaurants Group where he was responsible for leading the marketing and sales strategy for venues such as Café de Paris, Tropicana Beach Club and Maxwell’s Bar and Grill.
During this time, Anthony has championed loyalty initiatives and innovative approaches to customer engagement and experience, both in-venue and digitally, generating global coverage for Maxwell’s response to the Pokémon Go phenomenon and the launch of Tropicana Beach Club which won Maxwell’s Restaurants Group a ‘Best Use of Social Media’ award. As well as his role as Managing Director, Anthony will be leading the digital and social teams at elliotts.
Speaking of his appointment, Anthony commented: “elliotts has a fantastic reputation for being creative, connected and results driven – combine this with ambitious growth plans and the opportunity to join them as Managing Director was irresistible. I am excited at the prospect of working with Ann and to be part of the talented team with high ambitions for the impact we can achieve with both existing and new clients.”
Ann Elliott, CEO, elliotts said: “I am delighted that Anthony will be joining us as Managing Director. His incredibly strong knowledge and experience in both digital marketing and the industry will be pivotal for the agency as we continue our ambitious plans and expand our range of services. We are proud to have this tremendous opportunity of growth and continue to build our reputation of being the leading marketing communications agency for UK hospitality through continuous investment in our employees.
The new appointment comes at an exciting time for the agency, having recently won a trio of prestigious PR accounts including McCain Foodservice, Marston’s (Kirin Ichiban and Founders) and new quick-service restaurant concept PIZZASQR.
elliotts has been serving the hospitality and leisure industry for over seventeen years, working with operator and supplier clients across casual dining, pubs and cost sector to create demand for their brands.